Thursday 18 October 2012

Assessment 4 - Annotated Bibliography



As Rosalind Gill (2007) identifies gender representations in the media are found to be changing as there are changes made in media technologies, regulatory frameworks, content ownership, control and globalisation (pp. 1). 

This text, an online book by Rosalind Gill, outlines her study ‘gender and the media’ (Kings College London, 2012). It examines the changes in representations of gender that have occurred with the changes to mass media production and the way it is accessed. Her study examined different types of media, including TV talk shows, TV programs and varying magazines (Gill, 2007). She found that gender representations of women have strengthened over the years. The status of women represented in the media is changing; it could even be interpreted as becoming influenced by feminism as “female independence has entered into common sense” (Gill, 2007).

Rosalind Gill researches in areas such as gender, sexuality, media and pop culture and has taken on the position of Professor of Social and Cultural Analysis at King’s College London since 2010 (Kings College London, 2012). The book is based off Gill’s research in the areas of gender and media, using the information she found (Gill, 2007).  Throughout the study, Gill has referenced previous studies and research she or other people have completed that related to her ideas, adding credibility to this journal. Her use of data and examples added to the reliability of her findings. However, primary issue with this article is that it focuses on sources from America, so whether it is completely relevant to Australia’s own media could be debatable. One could argue that there wouldn’t be much difference between American and Australian media as they are both similar in their Western culture. However, if one was to apply Gill’s study of gender in media to something like political coverage, the study may not apply accurately. The differences in the Australian Westminster system and the US presidential system could result in seeing politicians and opinions in different light.  

Morrissey, T.E. Best Thing You’ll See All Day: Australia’s Female Prime Minister Rips Misogynist a New One in Epic Speech on Sexism. Retrieved from: http://jezebel.com/5950163/best-thing-youll-see-all-day-australias-female-prime-minister-rips-misogynist-a-new-one-in-epic-speech-on-sexism
Jezebel.com, an online blog aimed at women’s interests, called Julia Gillard’s sexism speech aimed at Tony Abbott “the best thing you will see all day”. Taking on a girl-power view of the speech and calling Julia Gillard “one badass motherfucker”. 

Jezebel.com was launched in 2007 by Gawker Media as their 14th blog. Gawker Media is an American online media company and blog network based in New York. It is considered to be one of the most visible and successful blog-orientated companies. Because Jezebel.com is aimed at women’s interests the article took on a feminist view of Julia Gillard, creating a bad image for Tony Abbott in the whole ordeal. They used some hyperlinking to lead readers to further evidence supporting Julia Gillard’s claims in the speech, but they did not offer any un-biased facts or evidence. This affected the credibility and reliability of their coverage on the situation. 

This news story whether you argue it is credible or not, reflects on Rosalind Gill’s findings through its quite feminist view of the misogyny speech. It shows how much media has grown from the times in the past where women were marginalised, and instead shows the strengthening effect women have on the media in changing their status to one of interest and authority. It supports Gill’s findings, being a good example of the influence feminism and women in power and the workforce, achieving and demanding attention for their triumphs, has had on the media. 

Warren, N. (Executive producer). (2012, October 9). 7News (
7News reported on the Julia Gillard misogyny and sexism speech the day it occurred, political reporter Alex Hart covering the situation from Canberra. 7News called the political fight “nasty”, while their coverage of the story focused mostly on the speaker, Peter Slipper, and the comments both he and Tony Abbott made concerning sexism and misogyny. 

7News has been one of Australia’s most watched news networks for many years, it has had the second largest audience this year (2012), gaining both good and bad reputations, depending on people’s opinions. Their coverage of Julia Gillard’s speech focused on Tony Abbott and Peter Slipper’s past remarks rather than focusing on Julia Gillard and the present. Because 7News strives to have the “best story” rather than the most accurate, factual news, it takes away some of the credibility of the coverage of this particular story. Like with most stories 7News covers, biasness of their coverage could be questionable. 

The 7News coverage of this story doesn’t particularly support Gill’s findings. Instead of focusing on both genders in this situation, it looks further in the things that Abbott and Slipper have said in the past. In this way it drew the story away from the importance of Julia Gillard taking a stand and sidelining her and the speech in this coverage, despite the impact it made in the media coverage, not just in Australia, but globally.

Scott, S. (2012, October 12). Lewd joker leaves ALP on the run. The Courier Mail, pp. 10.
This edition of The Courier Mail took a new spin to the speech, two days after it had occurred in parliament. Rather than focusing on just Julia Gillard’s speech or the past remarks of Tony Abbott and Peter Slipper, they included everything and labeled it a “gender war”.  Discussing how the situation has gotten out of hand. 

The Courier Mail is has been officially published as a newspaper in Brisbane since 1933 and owned by News Limited. It has been one of Queensland’s most successful newspapers, despite it being in tabloid format. This article can still be considered somewhat credible. Steven Scott, the newspapers National Political Correspondent interviews staff from both the liberal and labor parties for the article. However, while there are direct quotes from staff members, the article could be biased due to The Courier Mail’s past political position. In the period of 1996-2007, it was a newspaper with four editorial endorsements for the coalition to one for Labor. This can be seen by the several quotes it uses from an interview with Deputy Opposition Leader Julie Bishop. 

The Courier Mail’s coverage of the speech took much the same angle as 7News, focusing mostly on the past remarks of Abbott and Slipper. However, they did make it seem like Julia Gillard was holding her own in the “gender war” and that she was a force to be reckoned with. They didn’t try to downgrade her authority or the importance and affect her speech had on people, not only nationally but globally and acknowledged her for it. I think this also shows that media has changed; women’s influence in media now is stronger and even demands attention. Therefore, while it isn’t as obvious as in Jezebel.com’s coverage, The Courier Mail’s coverage of the story also shows support for Gill’s theory.

No comments:

Post a Comment