As Rosalind Gill (2007) identifies
gender representations in the media are found to be changing as there are
changes made in media technologies, regulatory frameworks, content ownership,
control and globalisation (pp. 1).
Gill, R. (2007). Gender and the
Media. Malden, MA: Polity Press. Retrieved from http://books.google.com.au/books?hl=en&lr=&id=igeFoFdh5iIC&oi=fnd&pg=PR5&dq=gender+in+media&ots=CMGOedDvKS&sig=BK0FhyxjYltx5ZkUe6h7q8PT5SE#v=onepage&q=gender%20in%20media&f=false
This text, an online book by
Rosalind Gill, outlines her study ‘gender and the media’ (Kings College London,
2012). It examines the changes in representations of gender that have occurred
with the changes to mass media production and the way it is accessed. Her study
examined different types of media, including TV talk shows, TV programs and
varying magazines (Gill, 2007). She found that gender representations of women
have strengthened over the years. The status of women represented in the media
is changing; it could even be interpreted as becoming influenced by feminism as
“female independence has entered into common sense” (Gill, 2007).
Rosalind Gill researches in areas
such as gender, sexuality, media and pop culture and has taken on the position
of Professor of Social and Cultural Analysis at King’s College London since 2010 (Kings College London, 2012). The
book is based off Gill’s research in the areas of gender and media, using the
information she found (Gill, 2007).
Throughout the study, Gill has referenced previous studies and research
she or other people have completed that related to her ideas, adding
credibility to this journal. Her use of data and examples added to the
reliability of her findings. However, primary issue with this article is that
it focuses on sources from America, so whether it is completely relevant to
Australia’s own media could be debatable. One could argue that there wouldn’t
be much difference between American and Australian media as they are both
similar in their Western culture. However, if one was to apply Gill’s study of
gender in media to something like political coverage, the study may not apply
accurately. The differences in the Australian Westminster system and the US
presidential system could result in seeing politicians and opinions in
different light.
Morrissey, T.E. Best Thing You’ll See All Day: Australia’s Female Prime Minister Rips
Misogynist a New One in Epic Speech on Sexism. Retrieved from: http://jezebel.com/5950163/best-thing-youll-see-all-day-australias-female-prime-minister-rips-misogynist-a-new-one-in-epic-speech-on-sexism
Jezebel.com, an online blog aimed at women’s
interests, called Julia Gillard’s sexism speech aimed at Tony Abbott “the best
thing you will see all day”. Taking on a girl-power view of the speech and
calling Julia Gillard “one badass motherfucker”.
Jezebel.com
was launched in 2007 by Gawker Media
as their 14th blog. Gawker
Media is an American online media company and blog network based in New York.
It is considered to be one of the most visible and successful blog-orientated
companies. Because Jezebel.com is aimed at women’s interests the article took
on a feminist view of Julia Gillard, creating a bad image for Tony Abbott in
the whole ordeal. They used some hyperlinking to lead readers to further
evidence supporting Julia Gillard’s claims in the speech, but they did not
offer any un-biased facts or evidence. This affected the credibility and
reliability of their coverage on the situation.
This news story whether you argue it
is credible or not, reflects on Rosalind Gill’s findings through its quite
feminist view of the misogyny speech. It shows how much media has grown from
the times in the past where women were marginalised, and instead shows the
strengthening effect women have on the media in changing their status to one of
interest and authority. It supports Gill’s findings, being a good example of
the influence feminism and women in power and the workforce, achieving and
demanding attention for their triumphs, has had on the media.
Warren, N. (Executive
producer). (2012, October 9). 7News (
7News reported on
the Julia Gillard misogyny and sexism speech the day it occurred, political
reporter Alex Hart covering the situation from Canberra. 7News called the political fight “nasty”, while their coverage of
the story focused mostly on the speaker, Peter Slipper, and the comments both
he and Tony Abbott made concerning sexism and misogyny.
7News has been one
of Australia’s most watched news networks for many years, it has had the second
largest audience this year (2012), gaining both good and bad reputations,
depending on people’s opinions. Their coverage of Julia Gillard’s speech
focused on Tony Abbott and Peter Slipper’s past remarks rather than focusing on
Julia Gillard and the present. Because 7News
strives to have the “best story” rather than the most accurate, factual news,
it takes away some of the credibility of the coverage of this particular story.
Like with most stories 7News covers,
biasness of their coverage could be questionable.
The 7News coverage of this story doesn’t particularly support
Gill’s findings. Instead of focusing on both genders in this situation, it
looks further in the things that Abbott and Slipper have said in the past. In
this way it drew the story away from the importance of Julia Gillard taking a
stand and sidelining her and the speech in this coverage, despite the impact it
made in the media coverage, not just in Australia, but globally.
Scott, S. (2012,
October 12). Lewd joker leaves ALP on the run. The Courier Mail, pp. 10.
This edition of The
Courier Mail took a new spin to the speech, two days after it had occurred
in parliament. Rather than focusing on just Julia Gillard’s speech or the past
remarks of Tony Abbott and Peter Slipper, they included everything and labeled
it a “gender war”. Discussing how the
situation has gotten out of hand.
The Courier Mail
is has been officially published as a newspaper in Brisbane since 1933 and
owned by News Limited. It has been
one of Queensland’s most successful newspapers, despite it being in tabloid
format. This article can still be considered somewhat credible. Steven Scott,
the newspapers National Political Correspondent interviews staff from both the
liberal and labor parties for the article. However, while there are direct
quotes from staff members, the article could be biased due to The Courier Mail’s past political
position. In the period of 1996-2007, it was a newspaper with four editorial
endorsements for the coalition to one for Labor. This can be seen by the
several quotes it uses from an interview with Deputy Opposition Leader Julie
Bishop.
The Courier Mail’s
coverage of the speech took much the same angle as 7News, focusing mostly on the past remarks of Abbott and Slipper. However,
they did make it seem like Julia Gillard was holding her own in the “gender war”
and that she was a force to be reckoned with. They didn’t try to downgrade her
authority or the importance and affect her speech had on people, not only
nationally but globally and acknowledged her for it. I think this also shows
that media has changed; women’s influence in media now is stronger and even
demands attention. Therefore, while it isn’t as obvious as in Jezebel.com’s coverage, The Courier Mail’s coverage of the story
also shows support for Gill’s theory.